extend sidewalk widely,
The height difference between increase speed bumps
Sidewalk and speed bumps adjust the sidewalk
③ Series of ads : prevent wear out effect caused by repetition
When we execute ad campaigns, there are a few important considerations - unity/ consistency/ correlation. To prevent 'Advertising wear out', they executed 7 series TV ads, while maintaining the core massage
extended to other classes of both Chinese and European societies.
Meaning of silk was not just a piece of fabric. It was a symbol of wealth, privilege and power. Silk of today is not as powerful as old days. However, there are new things that replace silk of ancient times. They are as powerful and influential as silk.
Brand
When silk was first distributed, it was only available to the noble
Consumer products are products and services for personal consumption
Classified by how consumers buy them
Convenience products
Shopping products
Specialty products
Unsought products
Organization marketing consists of activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward an organization
Brand is the name, term, sign, or design—or
brands are being sold on line. The problem is that sellers sell imitate products pretending they sell real products with lower price. So in this situation, customers that set much value on quality and real or not are increasing.
Forth, because of the economic depression many companies claim lower price marketing. A lot of on-line malls try to attract customers with distinctive marketing strateg
I. Introduction of the company, Nestle
1. Background and History
The story about Nestle starts with Henri Nestlé. In the 1860s Henri Nestlé, a pharmacist, developed food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new p
Since its first introduction in the 1930’s, apartment has been continuously broadening its domain in Korea and despite its not long period, has come to serve as the most common and standard form of Korean living space today. However, one of the noticeable fact about the development process itself, was that it was highly inclined to the standardized expansion, while not so as much to the variety
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
1. 기존 경쟁회사의 재편
1) Diageo Korea 출범 : 제품 구색의 다양화 및 유통 장악력 증가
2) Pernod Ricard :2015신제품 출시 계획
2. 신규 경쟁업체 등장
1) KD : 18년산 위스키를 OEM으로 시장에 진입할 계획
2) Others : 프랑스,스웨덴 회사들 직진출 준비
“공격적인 음주 문화를 규제하기 위해선 술 광고를 반
Cold Stone as an alternative and visit other shops that offer this type of convenience. Furthermore, in the way of promotion, it is necessary to show up more aggressive and active attitude. At the same time to maintain existing customers, Cold Stone must make an effort to attract new customers with, for example, online promotions or contests, which will help to increase the word-of-mouth.
Brand emotion이 이제 소비자의 결정요인화 되어지고 있다는 사실이다.
소비자들은 마치 유행병에 걸린 것 같다. 물론 어떤 일부분의 소비자들은 자기의 주관에 의해 구매하지만 과거 보다 유행적 구매 행동은 심화되는 경향이 있다. 이러한 유행병에 걸린 소비자들은 우리가 흔히 이야기하는 합리적 구